Why I built CurlPetal

I'm Christine, and wash day in my house is a whole thing because I have two daughters with curly hair, so we are doing this three times over every single week.

My stylist Sherrell was the one who changed how I thought about it. I had just colored my hair and she told me steam treatments would prevent breakage and help my hair stay healthy through the process, so I went and bought the only steam tool on the market, the Pattern steamer. It works and I still have it.

But it lives in my bathroom and I like to make the most of family time, so I do my hair and my kids' hair in the living room, talking, playing games, all of us together. A tool that needs a counter and a cord, that does not double as a detangler, does not fit that life.

I held onto that idea for a year thinking a big brand would obviously get there, but the more I looked the more I noticed that curly hair care does not get the same innovation budget as everything else and nobody was coming.

CurlPetal is the tool I wished existed, a patent-pending warm mist detangling brush designed for hair types 3A through 4C, cordless and palm-sized, built for real life not a bathroom sink.